Establish your store as a go-to gifting destination, even between big gifting holidays. Sprinkle these benefit emails into your email marketing calendar to keep Zest top of mind with your shoppers. With this email, your brand will be the first that folks shop when they need a gift and they need it now.
What to include in your instant gifting email:
Call out last-minute/instant gifting benefit.
A summary of last-minute gifting features.
A clear CTA and link to your gifting storefront.
Example Last-minute Gifting Email
This email by Zest partner Porter Road puts their top benefit top and center — Instant Delivery! This is a well-timed lifesaver that helps shoppers who’ve lost track of time before a big gifting event as well as helps Porter Road extend their gift-selling window.
Even if your shipping window is closed, customers can send e-gifts instantly and still feel good about sending something extremely thoughtful versus just another Visa gift card.
