Gifting Landing Page on Your Website
Zest empowers your shoppers to send an online gift in a variety of new and exciting ways, and depending on your Zest plan, it’s a good idea to lay out your online gifting options in one handy place on your website.
Get ahead of the gifting questions and proactively educate your shoppers by adding a dedicated landing page to your website.
Adding a landing page and FAQ also increases consumer confidence and trust, and it frees up your support squad from answering “How can I send a gift???” again and again.
What to include in this landing page:
A summary of your store’s unique gifting solutions.
Steps explaining how to send a gift.
Key benefits, e.g., no addresses needed, gift notes, instant sending, etc.
An FAQ section to answer shopper questions.
A link to your Zest gifting storefront, if applicable.
Where to place this page:
This is up to you, your vibes, and how your shoppers shop, but we recommend the following:
Add a link to your gifting landing page in the footer of your website.
Add a link to your gifting landing page in your top nav menu.
We also recommend making the link to this page different than your link to your Zest gifting storefront, since the goal of this page is simply to answer questions about your gifting experiences (storefronts, Concierge, Gift Notes for Shopify, or Multiship for Shopify) and point shoppers in the right direction.
Example Gifting Landing Page
Brightland’s landing page about corporate gifting options is just one example of how you could outline your gifting solutions and guide shoppers down the experience that’s best for them.
Example Landing Page: Brightland
Set up a Gifting FAQs Page or Section
An alternative to an entirely separate landing page about gifting is to add a section about gifting to your existing FAQ page. Customize your FAQs to reflect your gifting experiences, e.g., Concierge, your gifting storefront, Gift Notes, etc.
We recommend putting these FAQs near any FAQs you may have about gift cards.
