Question 1

Zest Logos

Accepted Answer

Zest Logos

Use these logos across your announcement banners, help articles, marketing emails, and beyond to spread awareness of Zest on your store and inspire more gifting!

Zest Wordmark — Black | Download this logo

Zest Wordmark — White | Download this logo

Zest Z — Black | Download this logo

Zest Z — White | Download this logo

Question 2

Address Collection Email

Accepted Answer

Zest Benefit Spotlight: Address Collection Email

Collecting heaps of addresses is one of the biggest points of friction when it comes to corporate, bulk, or group gifting. Even one-to-one gifting is bogged down by getting a shipping address. Use this email to remind shoppers that gifting with Zest rids them of the address collection burden (and gives them back hours of time).

What to include in this email:

Pinpoint the burden of address collection.
Show how Zest handles address collection.
A clear CTA and link to your gifting portal.

Sample Address Collection Email

Address Collection Email Wireframe

| Swipe this copy | Copy this HTML

Address Collection Header Image

| Download this header image

Address Collection Summary

| [Download this how-to image](https://storage.crisp.chat/users/helpdesk/website/c81de80c924ff80/address-collection-summ

Question 3

Launch Announcement Email

Accepted Answer

Zest Launch Email

Once Zest is up and running on your store, shout it from the inbox! Send this launch email to your subscribers to share the news, show them the ropes, and send them straight into your gifting portal.

What to include in your launch email:

A summary of how Zest gifting works.
At least one gifting use case, e.g., HR head shopping for employee gifts.
At least one of Zest's benefits, e.g., no addresses needed, ease, etc.
A link to your gifting portal.

Sample Launch Email

Launch Email Wireframe

| Swipe this copy | Copy this HTML

Launch Header Image

| Download this header image

Zest Gifting How-to

| Download this how-to image

Question 4

Website Landing Page

Accepted Answer

Zest Landing Page on Your Website

Zest is a pretty new way to send an online gift, and you may have shoppers scratching their head when they start seeing it pop up around your store.

Get ahead of the questions and proactively educate your gifters and giftees by adding a dedicated landing page to your website.

Adding this static landing page increases consumer confidence and trust, and it frees up your support squad from answering, "What is Zest???" again and again.

What to include in this landing page:

A summary of Zest as your gifting solution.
Steps explaining how to send a gift with Zest.
Key Zest benefits, e.g., no addresses needed, gift notes, instant sending, etc.
An FAQ section to anser shopper questions.
A link to your gifting portal.

Where to place this page?

We recommend the URL yourbrand.com/what-is-zest, and adding a link to this page in your footer with the title "What is Zest?"

Make the link to this page different than your link to your Zest gifting portal.

Sample Website Landing Page

Website Landing Page Wireframe

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Pick Parts of This Page to Use

Website Landing Page Header Image | [Downloa

Question 5

Last-minute Gifting Email

Accepted Answer

Zest Benefit Spotlight: Last-minute Gifting Email

Establish your store as a go-to gifting destination, even between big gifting holidays. Sprinkle these benefit emails into your email marketing calendar to keep Zest top of mind with your shoppers. With this email, your brand will be the first that folks shop when they need a gift and they need it now.

What to include in your launch email:

Call out last-minute gifting benefit.
A summary of last-minute gifting features.
A clear CTA and link to your gifting portal.

Sample Last-minute Gifting Email

Last-minute Gifting Email Wireframe

| Swipe this copy | Copy this HTML

Last-minute Gifting Header Image

| Download this header image

Last-minute Gifting Summary

| [Download this benefit summary image](https://storage.crisp.chat/users/helpdesk/website/c81de80c924ff80/last-minute-benefit-summ

Question 6

Email Banners

Accepted Answer

Zest Email Banners

Download these banners and add them into your email marketing templates and campaigns. The more you show your shoppers that you offer Zest gifting, the more they'll associate your store as a go-to online gifting destination. Go on and weave intro your subscribers' subconscious minds — sprinkle in these banners,

What to include in your email banners:

A simple CTA
Clickability

Downloadable Email Banners

One or Hundreds Yellow Banner

| Download this banner

One or Hundreds Black Banner

| Download this banner

Crush It Yellow Banner

| Download this banner

Crush It Black Banner

| Download this banner

![Stacked Banner Black](https://storage.crisp.chat/

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