Once Zest is up and running on your store, shout it from the inbox! Send a launch email to your subscribers to share the news, show them the ropes, and send them straight into your gifting storefront, gift guide, and beyond.
What to include in your launch email:
A summary of how gifting works on your website. (We recommend including a short GIF or video how-to.)
At least one gifting use case, e.g., HR head shopping for employee gifts, sending gifts to all your cousins, getting gifts for a bridal party, etc.
At least one of Zest’s benefits, e.g., no addresses needed, ease of use, digital delivery, etc.
A link to your gifting landing page that explains more about your store’s awesome new gifting superpowers.
Example Gifting Launch Email
This is an email sent by Levain Bakery when the brand launched its self-service corporate and event gifting storefronts. It informs readers of these sweet new features and provides easy links to access the storefronts for fast gifting.
