Gifting and social media go together like Tom and MySpace. Giving a gift has sharing baked into it, just like social media. This is a great place to drive gifting awareness, bring traffic to your gifting landing page or storefront, feature gifter or giftee testimonials, and more.
It’s also prime real estate for short how-to or demo GIFs to show how fast sending gifts from your site really is. Let your imagination run wild when it comes to leveraging gifting on your social channels, but if you need a hand to get started, check out our ideas here (and swipe the copy to use or customize).
What to include in your social media posts:
At least one Zest gifting benefit, like e-gifting or multiple gifts in one checkout.
A link to your gifting storefront or landing page.
Feature your hottest gifts of the season.
Toss in some testimonials to hype up how much people love your products.
Record a short video or GIF of the customer experience (or even tap some influencer power).
Social Media Messaging
The more you talk about your store’s gifting capabilities, the more synonymous your brand will become with being a go-to gifting destination. Whether you’re focused on consumer gifting and want to drive awareness of Zest Gift Notes or your audience is a bit more buttoned up and shouting about your self-service corporate gifting storefront is the move, it’s a good habit to get into well before the big Q4 holiday season.
If you're looking for a little inspiration, here are some ideas for positioning your gifting superpowers on the socials.
