Collecting heaps of addresses is one of the biggest points of friction when it comes to corporate, bulk, or group gifting. Tell your customers about how your gifting storefront erases this friction and rids them of the address collection burden (and gives them back hours of time) with an email dedicated to the benefits of bulk address collection.
What to include in this email:
Point out the burden of address collection.
Show how your gifting storefront works without addresses.
A clear CTA that links to your gifting storefront, like "Try easy gifting for your next gift!"
Example Bulk Address Collection Email
Remember, this type of online gifting is probably pretty new for most of your corporate customers. Self-service gifting that doesn’t require a long list of addresses is unlike the standard method of sending bulk gifts, like filling out a contact form or making a phone call.
In your email, it’s important to keep the steps to a minimum and toss in some screenshots so your B2B gifting customers know what to expect when they head to your self-service storefront.
