Overview: What Is a Single-Address (Bulk) Storefront?
A single-address storefront — sometimes called a bulk or event storefront — lets your customers order multiple products (or multiples of the same product) and ship everything to one address.
Instead of entering a list of individual recipients, buyers select the items they want, choose quantities, and enter a single shipping destination.
This is perfect when someone is placing an order for an event, restocking inventory, or sending a large number of gifts to one location for in-person distribution. You can set up the storefront yourself — no engineering required.
Single-Address vs. Multi-Address Storefronts: Key Differences
| Single-Address (Bulk) | Multi-Address (Recipient Gifting) |
Who it's for | Events, wholesale, office shipments, local distribution | Sending individual gifts to many different people |
How recipients work | One shipping address for the entire order | Each recipient gets their own shipping address (via CSV upload or manual entry) |
Checkout experience | Select products → set quantities → enter one address | Add recipients → upload addresses → customize gift messages |
E-gifting | Automatically disabled | Available (recipients choose their own address) |
Order counting | Based on total number of items | Based on number of recipients |
Gift message | Optional, single message for the order | Per-recipient messages supported |
Tip: If you want to offer both experiences to your customers, create two separate storefronts — one for bulk ordering and one for multi-recipient gifting — and link to both from your landing page. For example, you might use gifts.yourbrand.com for multi-recipient orders and events.yourbrand.com for bulk orders.
How to Configure a Single-Address Storefront
Navigate to Storefronts in your partner dashboard.
Create a new storefront (or open an existing one that hasn't processed any orders yet). Note: your main storefront cannot be set to single-address — you'll need to use a secondary storefront.
Go to the Settings tab.
Scroll down to the Advanced Settings section.
Toggle on "Is a single address shipping storefront."
Set your minimum order quantity (for example, 5 items) and maximum order quantity (for example, 100 items) to control how many items a customer can order. The minimum defaults to 1 if not changed.
Save your settings.
Once enabled, the storefront checkout will automatically:
Show a quantity-selection interface instead of a recipient list
Display a single shipping address form
Disable e-gifting (since all items go to one address)
Make the gift message step optional
Heads up! You cannot change a storefront from single-address to multi-address (or vice versa) once it has started processing orders. Plan your storefront type carefully before going live.
Setting Shipping Rates for Bulk Orders
For single-address storefronts, shipping is calculated based on the items in the order rather than per recipient. You can choose between two calculation methods in your storefront's Pricing tab under Shipping Pricing:
Option 1: Add up all item shipping prices (default for single-address)
Each item's shipping cost is multiplied by its quantity and all are added together. This is straightforward and works well when each item has a distinct shipping cost.
Example: Product A costs $5 to ship and Product B costs $3. If a customer orders 10 of Product A and 5 of Product B, the shipping total is (10 × $5) + (5 × $3) = $65.
Option 2: Use the highest item shipping price
The entire shipment is charged based on whichever item has the highest shipping cost. This can be useful when you're bundling items into a single box.
Example: Using the same products, the shipping charge would be $5 (the highest individual item shipping cost) regardless of quantities.
Tip: Consider creating shipping profiles that account for bulk packaging efficiencies. Since multiple units often ship in fewer boxes than individual orders would require, you may want to adjust shipping profiles to reflect more accurate costs for large orders. You can override shipping profiles on a per-product basis within each storefront.
Configuring Discounts and Quantity Limits
Quantity limits
Minimum order quantity: Set a floor for how many items must be ordered (e.g., minimum 10 items). Customers will see a message like "Sorry, you must send at least 10 items" if they don't meet the minimum.
Maximum order quantity: Set a ceiling for the total number of items per order.
Per-product minimums: You can also set minimum order quantities on individual product variants — for example, requiring at least 25 units of a specific product. This is configured in your product settings.
Volume discounts
You can reward larger orders with automatic discounts — no coupon codes needed. Volume discounts are configured in the Pricing tab of your storefront settings.
There are two ways to set discount thresholds:
By item count: e.g., "When item count is at least 50, discount subtotal by 10%"
By order subtotal: e.g., "When order subtotal is at least $1,000, discount subtotal by $100"
You can add multiple discount tiers to create graduated pricing. The best qualifying discount is automatically applied. Discounts can be set as a percentage off, a fixed dollar amount off, or a price override.
Shipping discounts work the same way — you can offer reduced or free shipping when customers hit certain item count or spending thresholds.
Example: You might configure: orders of 50+ items get 10% off, and orders of 100+ items get 15% off. Your customers will see these discount tiers on the storefront so they know exactly what savings are available.
Common Use Cases for Single-address Storefronts
Event favors: Weddings, conferences, corporate parties — ship everything to the venue and distribute in person.
Wholesale and reseller orders: Let retail partners (e.g., hotels ordering amenities for guest rooms) place branded orders through a self-service portal instead of managing a separate wholesale channel.
Corporate welcome kits: Ship in bulk to an office for distribution to new employees.
Retail partner restock: Give stockists a branded ordering experience for reorders.
Bachelorette or bachelor parties: Ship a set of gifts to the host's address or rental property.
Handling Bulk Orders Through Concierge
If you need to place a bulk order on behalf of a client — or handle a one-off large order that doesn't need a dedicated storefront — you can use Concierge.
When creating an order in Concierge:
Click Add Order in your project.
In the draft form, select "Ship to one address" instead of "Ship to multiple recipients."
Add the products, set quantities, and enter the single shipping address.
Submit the order.
Concierge is a great fit for:
One-off large orders that don't justify a permanent storefront
Clients who normally use multi-recipient storefronts but occasionally need a bulk shipment
Complex orders requiring white-glove handling or custom pricing
Note: If a client needs some gifts sent to a venue and others to individual addresses, you'll need to handle this as two separate orders — one bulk order to the venue and one multi-recipient order for individual addresses. In Concierge, these can be managed within the same project.
Tips and Best Practices
Plan your storefront type before going live. Once orders are placed, you cannot switch between single-address and multi-address. If you're unsure, test with a small order first.
Gift messages are optional for bulk storefronts. Since buyers are typically ordering for events or wholesale, a required gift message can add unnecessary friction. The gift message step is already labeled as optional in the single-address checkout.
Create dedicated storefronts for different use cases. Rather than trying to make one storefront serve all needs, set up separate storefronts for bulk/event orders and individual gifting. Link to both from your corporate gifting landing page.
Use volume discounts to incentivize larger orders. Tiered pricing encourages customers to increase their order size without needing manual coupon codes.
Review your shipping profiles for bulk orders. Standard per-item shipping rates might not reflect the real cost of shipping large quantities in consolidated packages. Adjust your shipping profiles or use per-storefront shipping profile overrides to set fair bulk shipping rates.
E-gifting is automatically disabled. You don't need to manually turn it off — when a storefront is configured as single-address, the e-gift option is removed from the checkout experience.
Local Pickup Workaround
Local pickup isn't natively supported in self-service storefronts, but here's a creative workaround:
Create a separate single-address storefront for each pickup location.
Assign a $0 shipping profile to all products on that storefront.
Share the storefront URL only with customers who want to pick up at that location.
Customers enter their business address at checkout (needed for tax calculation), but the order is understood as a pickup order.
For more controlled scenarios, use Concierge to handle pickup orders with internal notes to your fulfillment team (e.g., "customer picking up at store — do not ship").