A CTA is more than just a button. It’s a visual cue to your shoppers. It’s a short and sweet way to explain the next step. It’s a simple path to drive awareness about what’s possible beyond the click.

When it comes to gifting, though, you need a bit more than an “Add to Cart” button. Gifting is still a pretty new purchase journey, but a thoughtful CTA can make a hesitant shopper click without a second thought.

Tune into the second holiday video below to see my 9 favorite examples of gifting CTAs that help shoppers know all the gifting goodness you offer (and drive them to the right place to make a big ol' gift purchase).

👉 #3 - Give Your Storefronts a Refresh