Every Zest account starts with a main storefront — this is your primary public-facing gifting storefront (e.g., gifts.yourbrand.com). This is most likely going to be the storefront the vast majority of your self-service corporate gifters go to, as well as the storefront most linked to across your website, landing pages, and marketing assets.
However, you can also go on to create unlimited custom storefronts, each with its own URL path, products, pricing, and branding, which have the ability to be made public or private.
Public storefronts are accessible to anyone with the URL. They are not indexed by search engines, so you control distribution by choosing where you share the link. No login is required.
Private storefronts require email-based authentication before a user can browse or purchase. Only people whose email addresses appear on your allowed customers list can access the storefront.
Why would you make a storefront private? Private storefronts are ideal for:
Restricting access to a specific corporate client or partner.
Offering exclusive pricing that shouldn't be visible to the general public.
Curating a product selection for a particular audience.
Note: Your main storefront cannot be converted to private. To stop new orders on your main storefront, simply remove links from your website and marketing materials.
To learn more about configuring private storefronts, read this article.