Marketing Resources
Zest Logos
Zest Logos Use these logos across your announcement banners, help articles, marketing emails, and beyond to spread awareness of Zest on your store and inspire more gifting! Zest Wordmark — Black Zest Wordmark — White (https://storage.crisp.chat/users/helpdesk/website/cPopularWebsite Landing Page
Zest Landing Page on Your Website Zest is a pretty new way to send an online gift, and you may have shoppers scratching their head when they start seeing it pop up around your store. Get ahead of the questions and proactively educate your gifters and giftees by adding a dedicated landing page to your website. Adding this static landing page increases consumer confidence and trust, and it frees up your support squad from answering, "What is Zest???" again and again. What to include inFew readersLaunch Announcement Email
Zest Launch Email Once Zest is up and running on your store, shout it from the inbox! Send this launch email to your subscribers to share the news, show them the ropes, and send them straight into your gifting portal. What to include in your launch email: A summary of how Zest gifting works. At least one gifting use case, e.g., HR head shopping for employee gifts. At least one of Zest's benefits, e.g., no addresses needed, ease, etc. A link to your gifting portal. SampSome readersGroup Gifting Email
Zest Benefit Spotlight: Group Gifting Email The Zest gifting platform is the perfect tech partner for corporate gifters, sales leads, employee morale, and more. It's a primo fit for HR heads in charge of holiday gifts, agencies thanking clients, managers showing appreciation, and beyond. Remind your shoppers of group gifting use cases to inspire more gifting. What to include in your group email: Call out group gifting use cases or personas. Group gifting how-to to show ease. A cleFew readersLast-minute Gifting Email
Zest Benefit Spotlight: Last-minute Gifting Email Establish your store as a go-to gifting destination, even between big gifting holidays. Sprinkle these benefit emails into your email marketing calendar to keep Zest top of mind with your shoppers. With this email, your brand will be the first that folks shop when they need a gift and they need it now. What to include in your launch email: Call out last-minute gifting benefit. A summary of last-minute gifting features. A clear CTSome readersAddress Collection Email
Zest Benefit Spotlight: Address Collection Email Collecting heaps of addresses is one of the biggest points of friction when it comes to corporate, bulk, or group gifting. Even one-to-one gifting is bogged down by getting a shipping address. Use this email to remind shoppers that gifting with Zest rids them of the address collection burden (and gives them back hours of time). What to include in this email: Pinpoint the burden of address collection. Show how Zest handles address collSome readersEmail Banners
Zest Email Banners Download these banners and add them into your email marketing templates and campaigns. The more you show your shoppers that you offer Zest gifting, the more they'll associate your store as a go-to online gifting destination. Go on and weave intro your subscribers' subconscious minds — sprinkle in these banners, What to include in your email banners: A simple CTA Clickability Downloadable Email Banners One or Hundreds Yellow Banner (https://storage.crisFew readersPop-up Landing Pages
Zest Pop-up Landing Pages Pop-ups, landing pages, lightboxes. While the language around this ecommerce marketing tactic has shifted throughout the past decade, the strategy is the same: Put a specific message front and center for your shoppers to see. These pop-ups are largely lead generation tools. (As consumers yourselves, you've most likely contributed your own email or phone number number to receive a discount on your first purchase.) When it comes to gifting, this is perfect real estatFew readersSocial Media Marketing
Zest Social Media Marketing Gifting and social media go together like Tom and MySpace. Giving a gift has sharing baked into it, just like social media. This is a great place to drive Zest gifting awareness, bring traffic to your gifting hub, feature gifter or giftee testimonials, and more. It's also prime real estate for short how-to or demo GIFs. Let your imagination run rampant when it comes to leveraging gifting on your social channels, but if you need a hand to get started, check out ourFew readers
Features
Gift Swapping
Learn how gift swapping works for you, gifters, and giftees.Few readersCustom Branding for Storefronts
Branding Your Zest Storefronts Adding branded touches to your Zest storefronts truly brings your gifting experience into the fold. Instead of feeling like a disconnected buying journey, a branded storefront makes buying a gift feel like a thoughtful and intentional part of your overall customer experience and is just another way to extend your brand and engagement. When you customize the branding of your storefronts, you can tap into more flexibility with banners, logos, and digital greetinFew readersImporting Multi-variant Products
Importing Products with Variants Adding multi-variant products to your gift catalog is as easy as adding single products. How to import all your products with variants: Go to your Zest Parters portal and click into Products. Click "Import Products" near the top-right corner. Click the checkbox next to multi-variant products you want to import into Zest and include in your storefronts. Click "Import" and your multi-variant wiFew readersPre-selected Gift Links
Using Pre-selected Gift Links Pre-selected Gift Links are an easy way to create a link that pre-selects a specific gift of your choice at the front of your product listing in your storefronts. When would you use a Pre-selected Gift Link? The benefits of a using Pre-selected Gift Links really shine through when it comes to your marketing campaigns. When you want to send gifters to a specific gift and streamline selection process, these using Pre-selected Gift Links save gifters from scroFew readersCreating Storefront Discounts
Adding Discounts to Your Storefront There are several types of discounts you can add to your storefront. You can set discounts that span all the items in your storefront or set volume-based discounts where buyers will need to fulfill a set of criteria, either a minimum purchase price or a minimum gift amount, to be eligible for the discount. All discounts are applied immediately on checkout. Product Discounts There are two ways you can discount products in your storefront: a flat diFew readers