Articles on: Zest for Brands

Pop-up Landing Pages

Zest Pop-up Landing Pages



Pop-ups, landing pages, lightboxes. While the language around this ecommerce marketing tactic has shifted throughout the past decade, the strategy is the same: Put a specific message front and center for your shoppers to see.

These pop-ups are largely lead generation tools. (As consumers yourselves, you've most likely contributed your own email or phone number number to receive a discount on your first purchase.) When it comes to gifting, this is perfect real estate to let your shoppers know that gifting your products is now easier than ever.

Depending on whether you rely on Mailchimp, Leadpages, Convert Kit, Unbounce, or any of the many landing page platforms, how you build these pages can vary. Use the following templates to help inspire and inform your own pop-ups (and swipe the copy or images to use as you see fit).

What to include in your landing pages:


A gift-centered headline
At least one Zest gifting benefit
A button that drives traffic to your gifting hub


Sample Launch Landing Page



Pop-up tips:

Show this pop-up when Zest goes live on your site.
Place on your home page or product catalog.
Use alongside your Zest launch email campaign.

Launch Landing Page Wireframe


Launch Landing Page Header Image
Download this header image


Landing Page How-to Image
Download this how-to image


Sample Last-minute Gifting Landing Page



Pop-up tips:

Show this pop-up close to core gifting seasons.
Show throughout the year to remind shoppers of this feature / keep gifting top of mind.
Place on your home page, product catalog, or popular gift product page.
Use alongside your Zest instant gift benefit email campaign.

Last-minute Gifting Landing Page Wireframe


Last-minute Gifting Copy
Download this landing page copy


Last-minute Gifting Landing Page Graphic
Download this landing page graphic


Sample Group Gifting Landing Page



Pop-up tips:

Show this pop-up close to core gifting seasons.
Show throughout the year to remind shoppers of this feature / keep gifting top of mind.
Place on your home page, product catalog, or popular gift product page.
Use alongside your Zest group gifting email campaign.

Group Gifting Landing Page Wireframe


Group Gifting Landing Page Copy
Download this landing page copy


Group Gifting Landing Page Graphic
Download this landing page graphic

Updated on: 19/12/2022

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