Zest Pop-up Landing Pages

Pop-ups, landing pages, lightboxes. While the language around this ecommerce marketing tactic has shifted throughout the past decade, the strategy is the same: Put a specific message front and center for your shoppers to see.

These pop-ups are largely lead generation tools. (As consumers yourselves, you've most likely contributed your own email or phone number number to receive a discount on your first purchase.) When it comes to gifting, this is perfect real estate to let your shoppers know that gifting your products is now easier than ever.

Depending on whether you rely on Mailchimp, Leadpages, Convert Kit, Unbounce, or any of the many landing page platforms, how you build these pages can vary. Use the following templates to help inspire and inform your own pop-ups (and swipe the copy or images to use as you see fit).

What to include in your landing pages:

A gift-centered headline
At least one Zest gifting benefit
A button that drives traffic to your gifting hub

Sample Launch Landing Page

Pop-up tips:

Show this pop-up when Zest goes live on your site.
Place on your home page or product catalog.
Use alongside your Zest launch email campaign.




Download this header image


Download this how-to image

Sample Last-minute Gifting Landing Page

Pop-up tips:

Show this pop-up close to core gifting seasons.
Show throughout the year to remind shoppers of this feature / keep gifting top of mind.
Place on your home page, product catalog, or popular gift product page.
Use alongside your Zest instant gift benefit email campaign.




Download this landing page copy


Download this landing page graphic

Sample Group Gifting Landing Page

Pop-up tips:

Show this pop-up close to core gifting seasons.
Show throughout the year to remind shoppers of this feature / keep gifting top of mind.
Place on your home page, product catalog, or popular gift product page.
Use alongside your Zest group gifting email campaign.




Download this landing page copy


Download this landing page graphic

Updated on: 19/12/2022