Welcome to Zest! 👋

We’re so excited you’re here! This li’l guide is geared toward helping you make the most of Zest from the start. You’ll find assets you can use in whatever context you feel fit for rolling out Zest to your shoppers, or check out the swipe copy in case you’re having some serious writer’s block.

Our goal is to make gifting great for everyone involved, and that mission wouldn’t be possible without people-minded merchants like yourself. Thanks for rethinking what gifting can be and imagining a brighter future for the customer experience.

Ope, we got a little misty-eyed there. Anyways, we’re always up for lending a hand or offering tips for getting started. Please, don’t hesitate to holler.

Cheers to gifting! 🎁

Have on Hand: Zest Visual Assets

Here are some easily accessible assets to have on hand. You never know where you’ll want to stick a GIF, so we stuck them at the top of this guide, ready to go whenever you need ‘em.

Zest Logos

Add the Zest logo wherever you see fit! Email announcements, pop-ups, announcement banners, and beyond. The more awareness you spread with your shoppers, the more gifting opportunities you create!

Zest Demo GIFs

Give your shoppers an idea for what this new button looks like. These GIFs are bite-sized demos that help show how swift and simple gifting is once the button is clicked to inspire your shoppers to get gifting. Stick ‘em in emails, on pop-ups, in your Instagram story—anywhere you want to showcase the newest way to gift your goods.

Bookmark This Guide

Step 1: Announce Zest to Your Customers

Kickstart the gifting spirit as soon as Zest is live on your site with an announcement email or two. Your loyal customers will naturally stumble upon Zest as they shop around your website and see the gifting button on product and cart pages, but it doesn’t hurt to inspire gifting early and often.

Swipe Copy: Email Announcement 1

Email Details
Purpose: Announce that Zest gifting is live on your store
Audience/Segment: All Customers

Subject Line
Option 1: Now live: Send [BRAND] to friends and fam as a gift!
Option 2: Send [BRAND] as a gift in 10 seconds
Option 3: Gift [BRAND] — no address needed!

Preheader Text (If applicable)
Option1: Get gifting with Zest
Option2: Zest + [BRAND] = 💝

Email Header (If applicable)
Option 1: Zest gifting is now LIVE!
Option 2: Gift [BRAND] with a text—in seconds.
Option 3: A new way to gift [BRAND].
Option 4: No address. No hassle. Only good gifting.

Email Body
Hello, [FIRST_NAME]!

Giving a gift is a personal gesture that deserves an experience to match. Bust free from the boredom of gift cards. Ditch the decision-induced anxiety. Embrace the ease of instant digital gifting with Zest.

Holidays, birthdays, baby showers, or just because—send a thoughtful gift in seconds to share your love and gratitude no matter the occasion.

How Zest digital gift delivery works:

Pick out your gifts and click Zest’s gifting button.
Write a meaningful message for your lucky recipient.
Digitally deliver your gift via text or link (no address needed!).
Surprise your recipient with a gift they can keep or swap for guaranteed satisfaction.

Instant delivery and gift swappability means Zest takes the stress out of last-minute gifting or picking the Best Gift Ever.

[BRAND] makes the perfect gifts, and now Zest makes ‘em perfectly giftable.

Ready to make someone’s day?

CTA
Button Copy: Shop for Gifts
Button Link: Store Home Page

Swipe Copy: Email Announcement 2

Email Details
Purpose: Announce that Zest gifting is live on your store
Audience/Segment: All Customers

Subject Line
Option 1: Now live: Send [BRAND] to friends and fam as a gift!
Option 2: Live: [BRAND] gifting in 10 seconds
Option 3: [BRAND] + Zest = The gift that keeps on giving

Preheader Text (If applicable)
Option1: Send [BRAND] instantly
Option2: Gift thoughtfully with one button.

Email Header (If applicable)
Option 1: Zest gifting is now LIVE!
Option 2: Send a gift in seconds. No address needed.
Option 3: Need a last-minute gift? You're in the right place.
Option 4: Last-minute gifting? No sweat.

Email Body

Gifting shouldn’t stress you out.

Zest digital gift delivery makes it easy to send a gift in seconds right from your phone. Just shop, send a text, and surprise your recipient with a gift they’ll love (you don’t even need their address).

Whether you’re looking for a last-minute gift or want to let your recipient pick something just their style, keep your eyes peeled for the “Send as a Gift” button.

How Zest digital gift delivery works:

Pick out your gifts and click Zest’s gifting button.
Write a meaningful gift message for your lucky recipient.
Digitally deliver your gift via text or link (no address needed!).
Surprise your recipient with a gift they can keep or swap for 100% happiness.
Pay when the recipient picks their gift and adds their address.

No address. No hassle. No bad vibes. Just like gifting should be.

Ready to get gifting?

CTA
Button Copy: Shop for Gifts
Button Link: Store Home Page

Step 2: Inspire Gifting

After you debut Zest to your customers, you’ll start noticing all the opportunities to inspire gifting. You never know when a customer is on the hunt for a gift, and reading the right reminder on the right channel might just help the stars align

Here are a few ideas to make the most of customer touchpoints you might be using:

Email Marketing
Your emails create the connection with customers that they look forward to. Consider adding gifting announcements or promos as a regular module in your deigned emails. The more your shoppers associate your brand and seamless gifting, the more they’ll turn straight to your store when they need to get gifting.

Chat Bot
Use your chat bot as an opportunity to remind shoppers that Zest gifting is live to help with any gifting needs. Or add gifting as a help topic that shoppers can select.

Lightbox Popup
Setting a time-delayed lightbox popup with a Zest announcement is great way to introduce new and returning shoppers to the gifting possibilities on your site.

Banner Bar
Place an announcement banner at the top of your home page to remind people about instant gifting during holiday seasons, or drive people to a specific gift, a gifting landing landing page, your Zest announcement, or a hot product poised for gifting!

SMS Messaging
Send your SMS subscribers gifting nudges around common gifting seasons—major holidays, change in seasons, back-to-school and graduation. Present the perfect occasions for gifting that universally apply to you shoppers.

Landing Pages
Create a go-to gifting page on your website. Help shoppers on your site know that gifting is important to you, too, and create the perfect gifting environment. Curate your very own gifting collections that are easy to shop and easier to gift.

FAQ Page
Have an FAQ page on your website? For curious customers, the FAQ may be where they turn to find out more about Zest and your new gifting option. Consider adding messaging like this to your list:

Q: What is Zest and the “Send as a Gift” button?
A: Zest powers our gifting experience. Unlike our “Add to Cart,” the gifting buttons on product and cart pages simplify gifting for you. You can use it to instantly deliver gifts via text, email, or link, all without needing to know your recipient’s address. This option also gives your recipient the option to swap their product for another if it’s not their size, style, or taste.

Branded Examples & Inspiration

Emails

See how some of Zest’s partner brands are incorporating gifting into their emails.

Ranch Road Boots

Ranch Road Boots Gift in Email

Wildwood Chocolate

Wildwood Chocolates Zest in Email

Step 3: Engage and Nurture New Leads

One of the coolest benefits of Zest is the opportunity to connect with gift recipients. During the gifting experience, recipients can opt into marketing from your brand, becoming your warmest leads possible.

Here are some engagement essentials for welcoming new recipients:

Welcome email
Don’t forget to welcome these new customers! Odds are good that they’re brand new to your store, and now’s the time to tell them about your values or mission, continue earning trust, and building a relationship that will drive them to purchase for the first time.

Product Recommendations
Know what gift the recipient received? Don’t hesitate to send related products to entice them to shop for themselves.

Feedback survey
Ask your warm leads how they liked their gift (after all, they could have even picked it out themselves!). Showing you acknowledge and care about their opinions early on is a great way to earn trust and stay top of mind.

Newsletters
Do you send a regular newsletter stuffed with product drops or helpful how-tos? Don’t forget to include your gift recipients!

Promos
Promotions and discounts are proven tactics to generating more first-time customers. Include your new giftees on your next promo email to entice them to shop on your site for the first time.

Don’t Forget These Gifting Occasions

Gifting can happen at any time, for any reason (or no reason!) at all. If you’re wondering when to start the gifting push with your customers, though, here are some good occasions to celebrate and create anticipation around.

Major US Holidays

Valentine’s Day: Feb 14th
Random Acts of Kindness day: Feb 17th
Women’s Day: Mar 8th
Employee Appreciation Day: 1st Friday of March
Teacher’s Appreciation Week: 1st week of May
Mother’s Day: 2nd Sunday of May
Father’s Day: 3rd Sunday of June
Friendship Day: 1st Sunday of Aug
Hanukkah: Late Nov—Dec
Black Friday: Friday after Thanksgiving
Small Business Saturday: Saturday after Thanksgiving
Cyber Monday: Monday after Thanksgiving
Christmas: Dec 25th
New Year’s Eve: Dec 31st

Life Events

Birthdays
Bat Mitzvah/Bar Mitzvah
Quinceañera

Weddings
Wedding reception
Bridal shower
Bachelor / bachelorette party
Party favors
Engagement

Growing familes
New baby
Baby shower
Gender-reveal party
Adoption
New pet

Housewarming
First apartment
Off to college
First home

School
Graduation
First day of school
School acceptance
End-of-school celebration

Work
New job
Promotion
Retirement
Team success / big win

Christening

Sympathy

Get Well
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