Welcome to Zest! đ
Weâre so excited youâre here! This liâl guide is geared toward helping you make the most of Zest from the start. Youâll find assets you can use in whatever context you feel fit for rolling out Zest to your shoppers, or check out the swipe copy in case youâre having some serious writerâs block.
Our goal is to make gifting great for everyone involved, and that mission wouldnât be possible without people-minded merchants like yourself. Thanks for rethinking what gifting can be and imagining a brighter future for the customer experience.
Ope, we got a little misty-eyed there. Anyways, weâre always up for lending a hand or offering tips for getting started. Please, donât hesitate to holler.
Cheers to gifting! đ
Have on Hand: Zest Visual Assets
Here are some easily accessible assets to have on hand. You never know where youâll want to stick a GIF, so we stuck them at the top of this guide, ready to go whenever you need âem.
â Zest Logos
Add the Zest logo wherever you see fit! Email announcements, pop-ups, announcement banners, and beyond. The more awareness you spread with your shoppers, the more gifting opportunities you create!
â Zest Demo GIFs
Give your shoppers an idea for what this new button looks like. These GIFs are bite-sized demos that help show how swift and simple gifting is once the button is clicked to inspire your shoppers to get gifting. Stick âem in emails, on pop-ups, in your Instagram storyâanywhere you want to showcase the newest way to gift your goods.
â Bookmark This Guide
Step 1: Announce Zest to Your Customers
Kickstart the gifting spirit as soon as Zest is live on your site with an announcement email or two. Your loyal customers will naturally stumble upon Zest as they shop around your website and see the gifting button on product and cart pages, but it doesnât hurt to inspire gifting early and often.
Swipe Copy: Email Announcement 1
Email Details
Purpose: Announce that Zest gifting is live on your store
Audience/Segment: All Customers
Subject Line
Option 1: Now live: Send [BRAND] to friends and fam as a gift!
Option 2: Send [BRAND] as a gift in 10 seconds
Option 3: Gift [BRAND] â no address needed!
Preheader Text (If applicable)
Option1: Get gifting with Zest
Option2: Zest + [BRAND] = đ
Email Header (If applicable)
Option 1: Zest gifting is now LIVE!
Option 2: Gift [BRAND] with a textâin seconds.
Option 3: A new way to gift [BRAND].
Option 4: No address. No hassle. Only good gifting.
Email Body
Hello, [FIRST_NAME]!
Giving a gift is a personal gesture that deserves an experience to match. Bust free from the boredom of gift cards. Ditch the decision-induced anxiety. Embrace the ease of instant digital gifting with Zest.
Holidays, birthdays, baby showers, or just becauseâsend a thoughtful gift in seconds to share your love and gratitude no matter the occasion.
How Zest digital gift delivery works:
Pick out your gifts and click Zestâs gifting button.
Write a meaningful message for your lucky recipient.
Digitally deliver your gift via text or link (no address needed!).
Surprise your recipient with a gift they can keep or swap for guaranteed satisfaction.
Instant delivery and gift swappability means Zest takes the stress out of last-minute gifting or picking the Best Gift Ever.
[BRAND] makes the perfect gifts, and now Zest makes âem perfectly giftable.
Ready to make someoneâs day?
CTA
Button Copy: Shop for Gifts
Button Link: Store Home Page
Swipe Copy: Email Announcement 2
Email Details
Purpose: Announce that Zest gifting is live on your store
Audience/Segment: All Customers
Subject Line
Option 1: Now live: Send [BRAND] to friends and fam as a gift!
Option 2: Live: [BRAND] gifting in 10 seconds
Option 3: [BRAND] + Zest = The gift that keeps on giving
Preheader Text (If applicable)
Option1: Send [BRAND] instantly
Option2: Gift thoughtfully with one button.
Email Header (If applicable)
Option 1: Zest gifting is now LIVE!
Option 2: Send a gift in seconds. No address needed.
Option 3: Need a last-minute gift? You're in the right place.
Option 4: Last-minute gifting? No sweat.
Email Body
Gifting shouldnât stress you out.
Zest digital gift delivery makes it easy to send a gift in seconds right from your phone. Just shop, send a text, and surprise your recipient with a gift theyâll love (you donât even need their address).
Whether youâre looking for a last-minute gift or want to let your recipient pick something just their style, keep your eyes peeled for the âSend as a Giftâ button.
How Zest digital gift delivery works:
Pick out your gifts and click Zestâs gifting button.
Write a meaningful gift message for your lucky recipient.
Digitally deliver your gift via text or link (no address needed!).
Surprise your recipient with a gift they can keep or swap for 100% happiness.
Pay when the recipient picks their gift and adds their address.
No address. No hassle. No bad vibes. Just like gifting should be.
Ready to get gifting?
CTA
Button Copy: Shop for Gifts
Button Link: Store Home Page
Step 2: Inspire Gifting
After you debut Zest to your customers, youâll start noticing all the opportunities to inspire gifting. You never know when a customer is on the hunt for a gift, and reading the right reminder on the right channel might just help the stars align
Here are a few ideas to make the most of customer touchpoints you might be using:
Email Marketing
Your emails create the connection with customers that they look forward to. Consider adding gifting announcements or promos as a regular module in your deigned emails. The more your shoppers associate your brand and seamless gifting, the more theyâll turn straight to your store when they need to get gifting.
Chat Bot
Use your chat bot as an opportunity to remind shoppers that Zest gifting is live to help with any gifting needs. Or add gifting as a help topic that shoppers can select.
Lightbox Popup
Setting a time-delayed lightbox popup with a Zest announcement is great way to introduce new and returning shoppers to the gifting possibilities on your site.
Banner Bar
Place an announcement banner at the top of your home page to remind people about instant gifting during holiday seasons, or drive people to a specific gift, a gifting landing landing page, your Zest announcement, or a hot product poised for gifting!
SMS Messaging
Send your SMS subscribers gifting nudges around common gifting seasonsâmajor holidays, change in seasons, back-to-school and graduation. Present the perfect occasions for gifting that universally apply to you shoppers.
Landing Pages
Create a go-to gifting page on your website. Help shoppers on your site know that gifting is important to you, too, and create the perfect gifting environment. Curate your very own gifting collections that are easy to shop and easier to gift.
FAQ Page
Have an FAQ page on your website? For curious customers, the FAQ may be where they turn to find out more about Zest and your new gifting option. Consider adding messaging like this to your list:
Q: What is Zest and the âSend as a Giftâ button?
A: Zest powers our gifting experience. Unlike our âAdd to Cart,â the gifting buttons on product and cart pages simplify gifting for you. You can use it to instantly deliver gifts via text, email, or link, all without needing to know your recipientâs address. This option also gives your recipient the option to swap their product for another if itâs not their size, style, or taste.
Branded Examples & Inspiration
Emails
See how some of Zestâs partner brands are incorporating gifting into their emails.
Ranch Road Boots
Wildwood Chocolate
Step 3: Engage and Nurture New Leads
One of the coolest benefits of Zest is the opportunity to connect with gift recipients. During the gifting experience, recipients can opt into marketing from your brand, becoming your warmest leads possible.
Here are some engagement essentials for welcoming new recipients:
Welcome email
Donât forget to welcome these new customers! Odds are good that theyâre brand new to your store, and nowâs the time to tell them about your values or mission, continue earning trust, and building a relationship that will drive them to purchase for the first time.
Product Recommendations
Know what gift the recipient received? Donât hesitate to send related products to entice them to shop for themselves.
Feedback survey
Ask your warm leads how they liked their gift (after all, they could have even picked it out themselves!). Showing you acknowledge and care about their opinions early on is a great way to earn trust and stay top of mind.
Newsletters
Do you send a regular newsletter stuffed with product drops or helpful how-tos? Donât forget to include your gift recipients!
Promos
Promotions and discounts are proven tactics to generating more first-time customers. Include your new giftees on your next promo email to entice them to shop on your site for the first time.
Donât Forget These Gifting Occasions
Gifting can happen at any time, for any reason (or no reason!) at all. If youâre wondering when to start the gifting push with your customers, though, here are some good occasions to celebrate and create anticipation around.
Major US Holidays
Valentineâs Day: Feb 14th
Random Acts of Kindness day: Feb 17th
Womenâs Day: Mar 8th
Employee Appreciation Day: 1st Friday of March
Teacherâs Appreciation Week: 1st week of May
Motherâs Day: 2nd Sunday of May
Fatherâs Day: 3rd Sunday of June
Friendship Day: 1st Sunday of Aug
Hanukkah: Late NovâDec
Black Friday: Friday after Thanksgiving
Small Business Saturday: Saturday after Thanksgiving
Cyber Monday: Monday after Thanksgiving
Christmas: Dec 25th
New Yearâs Eve: Dec 31st
Life Events
Birthdays
Bat Mitzvah/Bar Mitzvah
Quinceañera
Weddings
Wedding reception
Bridal shower
Bachelor / bachelorette party
Party favors
Engagement
Growing familes
New baby
Baby shower
Gender-reveal party
Adoption
New pet
Housewarming
First apartment
Off to college
First home
School
Graduation
First day of school
School acceptance
End-of-school celebration
Work
New job
Promotion
Retirement
Team success / big win
Christening
Sympathy
Get Well
Weâre so excited youâre here! This liâl guide is geared toward helping you make the most of Zest from the start. Youâll find assets you can use in whatever context you feel fit for rolling out Zest to your shoppers, or check out the swipe copy in case youâre having some serious writerâs block.
Our goal is to make gifting great for everyone involved, and that mission wouldnât be possible without people-minded merchants like yourself. Thanks for rethinking what gifting can be and imagining a brighter future for the customer experience.
Ope, we got a little misty-eyed there. Anyways, weâre always up for lending a hand or offering tips for getting started. Please, donât hesitate to holler.
Cheers to gifting! đ
Have on Hand: Zest Visual Assets
Here are some easily accessible assets to have on hand. You never know where youâll want to stick a GIF, so we stuck them at the top of this guide, ready to go whenever you need âem.
â Zest Logos
Add the Zest logo wherever you see fit! Email announcements, pop-ups, announcement banners, and beyond. The more awareness you spread with your shoppers, the more gifting opportunities you create!
â Zest Demo GIFs
Give your shoppers an idea for what this new button looks like. These GIFs are bite-sized demos that help show how swift and simple gifting is once the button is clicked to inspire your shoppers to get gifting. Stick âem in emails, on pop-ups, in your Instagram storyâanywhere you want to showcase the newest way to gift your goods.
â Bookmark This Guide
Step 1: Announce Zest to Your Customers
Kickstart the gifting spirit as soon as Zest is live on your site with an announcement email or two. Your loyal customers will naturally stumble upon Zest as they shop around your website and see the gifting button on product and cart pages, but it doesnât hurt to inspire gifting early and often.
Swipe Copy: Email Announcement 1
Email Details
Purpose: Announce that Zest gifting is live on your store
Audience/Segment: All Customers
Subject Line
Option 1: Now live: Send [BRAND] to friends and fam as a gift!
Option 2: Send [BRAND] as a gift in 10 seconds
Option 3: Gift [BRAND] â no address needed!
Preheader Text (If applicable)
Option1: Get gifting with Zest
Option2: Zest + [BRAND] = đ
Email Header (If applicable)
Option 1: Zest gifting is now LIVE!
Option 2: Gift [BRAND] with a textâin seconds.
Option 3: A new way to gift [BRAND].
Option 4: No address. No hassle. Only good gifting.
Email Body
Hello, [FIRST_NAME]!
Giving a gift is a personal gesture that deserves an experience to match. Bust free from the boredom of gift cards. Ditch the decision-induced anxiety. Embrace the ease of instant digital gifting with Zest.
Holidays, birthdays, baby showers, or just becauseâsend a thoughtful gift in seconds to share your love and gratitude no matter the occasion.
How Zest digital gift delivery works:
Pick out your gifts and click Zestâs gifting button.
Write a meaningful message for your lucky recipient.
Digitally deliver your gift via text or link (no address needed!).
Surprise your recipient with a gift they can keep or swap for guaranteed satisfaction.
Instant delivery and gift swappability means Zest takes the stress out of last-minute gifting or picking the Best Gift Ever.
[BRAND] makes the perfect gifts, and now Zest makes âem perfectly giftable.
Ready to make someoneâs day?
CTA
Button Copy: Shop for Gifts
Button Link: Store Home Page
Swipe Copy: Email Announcement 2
Email Details
Purpose: Announce that Zest gifting is live on your store
Audience/Segment: All Customers
Subject Line
Option 1: Now live: Send [BRAND] to friends and fam as a gift!
Option 2: Live: [BRAND] gifting in 10 seconds
Option 3: [BRAND] + Zest = The gift that keeps on giving
Preheader Text (If applicable)
Option1: Send [BRAND] instantly
Option2: Gift thoughtfully with one button.
Email Header (If applicable)
Option 1: Zest gifting is now LIVE!
Option 2: Send a gift in seconds. No address needed.
Option 3: Need a last-minute gift? You're in the right place.
Option 4: Last-minute gifting? No sweat.
Email Body
Gifting shouldnât stress you out.
Zest digital gift delivery makes it easy to send a gift in seconds right from your phone. Just shop, send a text, and surprise your recipient with a gift theyâll love (you donât even need their address).
Whether youâre looking for a last-minute gift or want to let your recipient pick something just their style, keep your eyes peeled for the âSend as a Giftâ button.
How Zest digital gift delivery works:
Pick out your gifts and click Zestâs gifting button.
Write a meaningful gift message for your lucky recipient.
Digitally deliver your gift via text or link (no address needed!).
Surprise your recipient with a gift they can keep or swap for 100% happiness.
Pay when the recipient picks their gift and adds their address.
No address. No hassle. No bad vibes. Just like gifting should be.
Ready to get gifting?
CTA
Button Copy: Shop for Gifts
Button Link: Store Home Page
Step 2: Inspire Gifting
After you debut Zest to your customers, youâll start noticing all the opportunities to inspire gifting. You never know when a customer is on the hunt for a gift, and reading the right reminder on the right channel might just help the stars align
Here are a few ideas to make the most of customer touchpoints you might be using:
Email Marketing
Your emails create the connection with customers that they look forward to. Consider adding gifting announcements or promos as a regular module in your deigned emails. The more your shoppers associate your brand and seamless gifting, the more theyâll turn straight to your store when they need to get gifting.
Chat Bot
Use your chat bot as an opportunity to remind shoppers that Zest gifting is live to help with any gifting needs. Or add gifting as a help topic that shoppers can select.
Lightbox Popup
Setting a time-delayed lightbox popup with a Zest announcement is great way to introduce new and returning shoppers to the gifting possibilities on your site.
Banner Bar
Place an announcement banner at the top of your home page to remind people about instant gifting during holiday seasons, or drive people to a specific gift, a gifting landing landing page, your Zest announcement, or a hot product poised for gifting!
SMS Messaging
Send your SMS subscribers gifting nudges around common gifting seasonsâmajor holidays, change in seasons, back-to-school and graduation. Present the perfect occasions for gifting that universally apply to you shoppers.
Landing Pages
Create a go-to gifting page on your website. Help shoppers on your site know that gifting is important to you, too, and create the perfect gifting environment. Curate your very own gifting collections that are easy to shop and easier to gift.
FAQ Page
Have an FAQ page on your website? For curious customers, the FAQ may be where they turn to find out more about Zest and your new gifting option. Consider adding messaging like this to your list:
Q: What is Zest and the âSend as a Giftâ button?
A: Zest powers our gifting experience. Unlike our âAdd to Cart,â the gifting buttons on product and cart pages simplify gifting for you. You can use it to instantly deliver gifts via text, email, or link, all without needing to know your recipientâs address. This option also gives your recipient the option to swap their product for another if itâs not their size, style, or taste.
Branded Examples & Inspiration
Emails
See how some of Zestâs partner brands are incorporating gifting into their emails.
Ranch Road Boots
Wildwood Chocolate
Step 3: Engage and Nurture New Leads
One of the coolest benefits of Zest is the opportunity to connect with gift recipients. During the gifting experience, recipients can opt into marketing from your brand, becoming your warmest leads possible.
Here are some engagement essentials for welcoming new recipients:
Welcome email
Donât forget to welcome these new customers! Odds are good that theyâre brand new to your store, and nowâs the time to tell them about your values or mission, continue earning trust, and building a relationship that will drive them to purchase for the first time.
Product Recommendations
Know what gift the recipient received? Donât hesitate to send related products to entice them to shop for themselves.
Feedback survey
Ask your warm leads how they liked their gift (after all, they could have even picked it out themselves!). Showing you acknowledge and care about their opinions early on is a great way to earn trust and stay top of mind.
Newsletters
Do you send a regular newsletter stuffed with product drops or helpful how-tos? Donât forget to include your gift recipients!
Promos
Promotions and discounts are proven tactics to generating more first-time customers. Include your new giftees on your next promo email to entice them to shop on your site for the first time.
Donât Forget These Gifting Occasions
Gifting can happen at any time, for any reason (or no reason!) at all. If youâre wondering when to start the gifting push with your customers, though, here are some good occasions to celebrate and create anticipation around.
Major US Holidays
Valentineâs Day: Feb 14th
Random Acts of Kindness day: Feb 17th
Womenâs Day: Mar 8th
Employee Appreciation Day: 1st Friday of March
Teacherâs Appreciation Week: 1st week of May
Motherâs Day: 2nd Sunday of May
Fatherâs Day: 3rd Sunday of June
Friendship Day: 1st Sunday of Aug
Hanukkah: Late NovâDec
Black Friday: Friday after Thanksgiving
Small Business Saturday: Saturday after Thanksgiving
Cyber Monday: Monday after Thanksgiving
Christmas: Dec 25th
New Yearâs Eve: Dec 31st
Life Events
Birthdays
Bat Mitzvah/Bar Mitzvah
Quinceañera
Weddings
Wedding reception
Bridal shower
Bachelor / bachelorette party
Party favors
Engagement
Growing familes
New baby
Baby shower
Gender-reveal party
Adoption
New pet
Housewarming
First apartment
Off to college
First home
School
Graduation
First day of school
School acceptance
End-of-school celebration
Work
New job
Promotion
Retirement
Team success / big win
Christening
Sympathy
Get Well
Updated on: 03 / 08 / 2022